Case | HBS Case Collection | January 2014 (Revised April 2017)
The Rise and Fall of Nokia
by Juan Alcacer, Tarun Khanna and Christine Snively
In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category—the smartphone—immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently?
Keywords: Mobile phones; smartphone; telecommunications; wireless technology; emerging market; Technological Innovation; Competition; Emerging Markets; Mobile Technology; Wireless Technology; Telecommunications Industry; Asia;
The solution selected was cr360, an integrated software solution that empowers companies to capture, manage, and report the sustainability information needed to ensure compliance and drive performance across all business areas.
During the implementation, Accenture Strategy also supported the definition and optimization of Nokia’s current sustainability metrics, in line with its corporate sustainability strategy, before configuring them in the solution itself.
Through its collaboration with Accenture Strategy, Nokia is now able to more effectively manage, monitor and report on a broad range of sustainability issues. These include carbon emissions, training hours and diversity metrics, as well as the external social impacts of its operations and services.
Accenture Strategy helped secure buy-in and uptake of the final solution by working closely with internal stakeholders across multiple functions and ensuring that their requirements were diligently considered and met as far as possible.
The Accenture Strategy team also supported Nokia in the development of a long-term roadmap to further evolve its sustainability performance management solution and reporting approach. By following this roadmap, Nokia will be able to continue to increase the value from its sustainability management, and to leverage its sustainability efforts as a means of competitive advantage, a source of revenue, and a cost-reduction driver.