Coca Cola Vs Pepsi Compare And Contrast Essay

Pepsi Vs. Coke Essay

Compare and Contrast I have decided to compare and contrast the Coke a Cola and Pepsi Cola websites. I found that these two companies have been fighting to bring customers to their side since the birth of the two companies. If you ask anyone who drinks soda, they have a favorite, wether it being Coke or Pepsi. A major factor in getting a customer to buy your product is marketing. If a company appears to the public as an inviting company, people will flock to them. This is especially important in a case such as this where the two products are very similar in taste. In this essay I will compare the two websites in their ability to build a relationship with the customer and you will know which company is the better marketer.

Let me begin by giving the homepage URL to the two websites: Coke and Pepsi . There are evident differences between the two companies right off the bat. Coke has a banner that changes every few seconds that shows people having a good time or having a Kodak moment. When you arrive at the Pepsi homepage, you are greeted by an onslaught of pictures of Britney Spears, and a difficult, hard to manage link system. Coke uses simple pictures with brief descriptions for links and a bar with other links to get you to other portions of the site. Pepsi on the other hand has pictures of Super Stars, contests, and banners promoting other things. The link table that Pepsi has takes you to pages filled with Pop Stars and Professional Athletes and somewhere in the...

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Coke vs Pepsi

We often have a Pepsi or a Coke when we have lunch, hang out with friends, or even just simply when watching the television. Sometimes we go in for the taste, sometimes for the sheer pleasure of gulping it down, and may be even due to its popularity. Though many are not choosy, some prefer to have only one out of the drinks mostly.

The first way to distinguish between a can of coke and Pepsi is the brand color. Cokes come in red cans, while Pepsi comes in blue cans. Though the drink has the same color, the branding is always in the specified red and blue colors.

The tastes of both the drinks are distinct and it is easy to make out the difference. Pepsi is a little more sweet in taste than the coke. This is due to the addition of the artificial sweeteners to it. You will be able to make it right when you take a sip of the drink. The additions of the sweeteners leave a mild chemical taste after you drink it. Compared to Pepsi, coke does not have that chemical after taste owing to the less artificial sweeteners added. When you drink coke you feel more of that cola flavor in it, while with Pepsi, you get a fruity or fluid sort of taste.

The carbonation levels of both the drinks also are different. It is higher in coke. So when you take the first sip of the coke, you get that fizzy effect. This frizz is less in Pepsi. The fizzy nature can be identified by the bubbles formed when you first open the bottle or just simply shake. It is more in the coke. And you do get that bubbly taste down your throat with a Pepsi. Coke is smoother. The bubbles disappear quickly as the fizz escapes from the coke.

The basic ingredients of Pepsi are carbonated water, sugar, fructose corn syrup, caffeine, colorings, citric acid, and other natural flavors. When the coke was launched, its main ingredients were caffeine and a small amount of cocaine. The other ingredients, like the Pepsi are carbonated water, sugar, phosphoric acid, and other natural flavorings.

When it comes to the branding part, the logo of coke has not varied much since its inception. May be a minor change in the font is all what changed. This has helped it to stay on in the minds of people. But Pepsi, on the other hand, has come up with various logos and slogans. This kept on changing almost yearly. Though the company and market analysts claim that this is in tune with the changing trends in the society, many do not accept this. Each time they see a new logo, they are afraid to try it thinking that the whole drink has changed.

1.Pepsi uses blue color for branding and Coke uses red.
2.Pepsi is sweeter than coke.
3.The carbonization level is higher in Coke than Pepsi.
4.The branding techniques are used more by Pepsi Company than the Coke.

Manisha Kumar. "Difference Between Coke and Pepsi." October 12, 2009 < >.


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